Small Businesses are massively impacted by the shutdown in a lot of different ways. Employees are hesitant to come back to work for minimum wage when unemployment pays them at a higher rate. We can’t pay to keep the lights on. We are running on a skeleton crew. What is our next move?
As things are reopening, we all have the same questions. below you will find some helpful tools and resources to getting back on your feet!
- Social media presence – if you don’t already have a social media presence, now is the time. Twitter, Facebook, Instagram, etc. are all excellent FREE tools to help advertise your business.
- Post content on a consistent basis
- Advertise specials, sales and new products
- Study posting frequency and time of day to capture a larger audience
- Research how to increase audience engagement and clicks to your site
- Promote the ‘support small business’ and ‘shop local’ trends by embracing hashtags
- If you need any assistance developing your understanding of these concepts – please don’t hesitate to reach out to julia@deserthr.co
- Saving money – this is a big one! I’m not talking about cutting corners. Maintain your standards and consistent product/service expectations.
- Evaluate if you are overspending somewhere and determine where you can cut back on spending
- Look into outsourcing – Desert HR Consulting offers a variety of services that can save you money!
- Here is a great article you may find helpful, it contains 50 money saving tips for businesses: https://www.entrepreneur.com/article/71318
- Resources that are available for small businesses can be found by quick Google search. For Arizona we have lots of materials, webinars and other useful links.
- Arizona Small Business – https://www.localfirstaz.com/covidresources
- Some of us may need financial aid or loans. U.S. Small Business Administration Coronavirus Relief options for financial assistance: https://www.sba.gov/funding-programs/loans/coronavirus-relief-options
As always, please reach out to me if you need assistance. While we specialize in HR and payroll related tasks, we also have insight into technology and social media. My objective is to support your business get back up and running with ease.
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Great post. I am facing a few of these issues as well.. Lorrayne Hashim Bullen
Thank you for your comment. Do let us know if Desert HR can help in any way. Happy Thanksgiving!
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